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Billboard in a bathroom (but better)
The most powerful attention platform for women in Australia.
Free Period Products
World’s first free period products, funded by ads.
To dispense: Scan here
Follow the prompts on your phone.
Not all reach is
created equal
created equal
Most media buys reach and frequency, almost none buys attention & trust too.
Not all reach is created equal
Traditional DOOH
Trusted
Low dwell time (2-5 sec)
Spray & pray targeting
No first-party data
No impact
Digital / Social
Very low trust
Ultra low dwell time (0-4 sec)
Algorithm controlled targeting
Platform-owned data only
No impact
Digital / Social
88.2% trusted the brand more
76 seconds average dwell
9/10 targeting accuracy
Verified first-party data capture
Real-world impact – free period products delivered
Grateful
Receptive
Undivided Attention
Grateful
Receptive
Undivided Attention
The girls bathroom is the only place all three happen at once. Who knew. (We knew.)
Case studies
ON THE HOUSE partnered with Afterpay to address a core category challenge: building consumer trust in buy now, pay later as a safe, responsible way to pay, through always-on presence across carefully selected venues.
60%
More likely to use Afterpay post-exposure
66%
Trust Uplift Post
Media Exposure
75%
Report a more positive perception of Afterpay
12x
Recall (Modelled)
Pillow Talk partnered with ON THE HOUSE across 15 screens in a 6 month BAU campaign to solve for two things traditional media often struggles to deliver, real attention and trust.
96%
More likely to use Pillow Talk post-exposure
94%
Trust Uplift Post
Media Exposure
92%
Report a more positive perception of Pillow Talk
Don’t just take our word for it.
“ty for afterpay for this free pads”
Thankyou so much you life saver"
“If a brand is willing to give out free essentials items then I would trust them”
“Thank you you saved me as i just got my period”
“It’s such an amazing thing to have free period products!! Feel so loved and grateful”
“When I see the AfterPay OnTheHouse period products, I feel so loved and cared for! Thank you for this <3 “
“It only takes one brand to make a difference!”
"Thanks for looking after women”
"This made my day so much nicer"
“ty for afterpay for this free pads”
Thankyou so much you life saver"
“If a brand is willing to give out free essentials items then I would trust them”
“Thank you you saved me as i just got my period”
“It’s such an amazing thing to have free period products!! Feel so loved and grateful”
“When I see the AfterPay OnTheHouse period products, I feel so loved and cared for! Thank you for this <3 “
“It only takes one brand to make a difference!”
"Thanks for looking after women”
"This made my day so much nicer"
“ty for afterpay for this free pads”
Thankyou so much you life saver"
“If a brand is willing to give out free essentials items then I would trust them”
“Thank you you saved me as i just got my period”
“It’s such an amazing thing to have free period products!! Feel so loved and grateful”
“When I see the AfterPay OnTheHouse period products, I feel so loved and cared for! Thank you for this <3 “
“It only takes one brand to make a difference!”
"Thanks for looking after women”
"This made my day so much nicer"
“ty for afterpay for this free pads”
Thankyou so much you life saver"
“If a brand is willing to give out free essentials items then I would trust them”
“Thank you you saved me as i just got my period”
“It’s such an amazing thing to have free period products!! Feel so loved and grateful”
“When I see the AfterPay OnTheHouse period products, I feel so loved and cared for! Thank you for this <3 “
“It only takes one brand to make a difference!”
"Thanks for looking after women”
"This made my day so much nicer"
